This is our eighth annual quiz – you can find the previous editions here:
Brand quiz number 7
Brand quiz number 6
Brand quiz number 5
Brand quiz number 4
Brand quiz number 3
Brand quiz number 2
Brand quiz number 1
If you’ve been following BrandStruck and keeping up with our case studies and blog posts, this one should be easy.
Answer the 10 questions below and scroll to the bottom of the page to check your score.
All 10 answers correct – Congratulations! You are a true brand expert.
8–9 correct answers – Hey, you’re well on your way.
6–7 correct answers – Stay the course. Continue to progress by reading our newsletters, articles and case studies.
5 or fewer correct answers – You might be new to brand strategy and we suggest immersing yourself in the topic. Browsing BrandStruck is a great place to start!
Here are your questions. Select one correct answer per question.
1. Which beer brand currently positions itself as “easy to drink, easy to enjoy”?
a) Coors Light
b) Guinness
c) Budweiser
d) Bud Light
2. In 2024, which brand launched a new communication platform, “You Got This”, shifting its focus from pure performance to encouragement, self-belief, and rediscovering the joy of sport?
a) Puma
b) Reebok
c) Adidas
d) Nike
3. Which company attempted to rebrand its DVD rental business as “Qwikster”?
a) Netflix
b) Disney
c) HBO
d) Discovery
4. The brand equity of IBM, Audi and the BBC is based on which brand archetype?
a) The Ruler
b) The Sage
c) The Magician
d) The Caregiver
5. Which brand’s essence is about making men irresistible?
a) Old Spice
b) Gillette
c) Axe / Lynx
d) L’Oréal
6. According to Interbrand’s Best Global Brands ranking, which tech company experienced a nearly six-fold increase in brand value between 2014 and 2024, making it the second most valuable brand in the world?
a) Microsoft
b) Amazon
c) Apple
d) Google
7. According to David Aaker, “Linked Name” is a sub-type of which brand architecture model?
a) Branded house
b) Sub-brands
c) Endorsed brands
d) House of brands
8. Which bank moved away from using its iconic black horse in campaign visuals as part of a 2024 rebrand, shifting focus from brand storytelling to product-led communication?
a) Citi
b) Lloyds
c) HSBC
d) Wells Fargo
9. Which brand re-entered Interbrand’s Best Global Brands ranking in 2024 after dropping out in 2022?
a) Uber
b) Nespresso
c) Huawei
d) Nintendo
10. “The extent to which a brand is perceived as different from others in terms of its strategic proposition, associations, themes and benefits it can credibly ‘own'” is the definition of:
a) Brand Awareness
b) Brand Distinctiveness
c) Brand Differentiation
d) Brand Salience
Correct answers:
1. d
2. c
3. a
4. b
5. c
6. a
7. c
8. b
9. a
10. c
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If you want to read the complete brand strategy case studies of all brands mentioned in this post, join BrandStruck today.
If you need help with research or want to hire Magda for a brand project, email her at magda@brandstruck.co
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Magda Adamska is the founder of BrandStruck.
https://www.linkedin.com/in/magda-adamska-32379048/
BrandStruck is the only online database of brand strategy case studies.
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