Scroll down to the bottom of the page to check the correct answers.
If you get all 10 answers right, congratulations, you are a true brand expert.
8–9 correct answers — Hey, still great.
6–7 correct answers — Some more reading is advised.
5 and less correct answers — You probably don’t care about brand strategy that much. However, if you do, we suggest immersing yourself in the topic. BrandStruck is a good place to start!
1. One of the most prominent symbols of the Cartier brand is:
a) a tiger
b) a lion
c) a cheetah
d) a panther
2. Which of the following brands uses the tagline “Undeniably peculiar, utterly delicious”?
3. Which business was damaged when its brand was repositioned as a media company?
5. Which beer brand has changed its product formula in the UK and admitted that it was “probably not the best beer in the world”?
6. Which brand sees its purpose as “reinventing urban life”?
a) House of brands
b) Branded house
d) Endorsed brands
8. According to most rankings of the world’s most valuable brands, what is the most valuable luxury fashion brand in the world?
9. Which company is believed to be the first software as a service (SaaS) business built from scratch?
10. According to the Ehrenberg-Bass Institute for Marketing Science, “the propensity of the brand to be thought of by buyers in buying situations” can be measured with which metric?
a) brand awareness
b) brand loyalty
c) brand salience
d) purchase intent
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Magda Adamska is the founder of BrandStruck.
BrandStruck is the only online database of brand strategy case studies.
This is a tool that is dedicated to brand and marketing professionals, allowing them to better understand the positioning of the world’s most admired brands, the similarities and differences between them and to learn more about certain categories.