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The Creator

What Is The Creator?

Brands in the Creator archetype are about creativity, artistry and self-expression. They also communicate around themes related to craftsmanship, innovation and entrepreneurship.

Key themes: creativity, artistry, self-expression, design
Dominating tonality: innovative, creative, inspiring

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3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

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