Bringing inspiration and innovation to every athlete* in the world.
(*If you have a body, you’re an athlete)
Inspiration, innovation, perseverance. determination.
Powerful, confident, encouraging, motivational, for everybody, high-tech.
“Just do it”
1. “Choose Go” (2018)
2. “Nothing Beats A Londoner” (UK, 2018)
3. “Want It All” (2017)
4. “Voices” (2012)
5. “Just Do It” (1998)
6. “Revolution” (1987)
“Our mission: Bring inspiration and innovation to every athlete in the world*
* If you have a body, you are an athlete.“
The iconic tagline “Just do it” was coined by Dan Wieden from Wieden + Kennedy agency in 1988. He was inspired by the last words of a criminal, Gary Gilmore.
Phil Knight who founded Nike in 1964 is still the chairman emeritus of the company.
1. Nike’s new approach to women’s sneakers
“Four Ways Nike Is Thinking About Women’s Sneakers Differently”, Nike, Feb 2018,
2. Why Nike is not a wearable company anymore
D. Muoio, “Nike Exec Looks Back At Fuelband’s Rise And Fall, Talks Lessons Of Wearables 1.0”, Mobile Health News, Nov 2017,
3. Quartz on Phil Knight’s legacy and Nike’s history
M. Bain, S. Banjo, “How Phil Knight Turned The Nike Brand Into A Global Powerhouse”, Quartz, Jun 2015,
4. The story behind the first “Just Do It” campaign
J. Conlon, “The Brand Brief Behind Nike’s Just Do It Campaign”, Branding Strategy Insider, Aug 2015,
http://about.nike.com/, https://www.facebook.com/nike, https://twitter.com/Nike, https://en.wikipedia.org/wiki/Nike,_Inc., https://www.instagram.com/nike/, https://www.youtube.com/user/nike, https://www.youtube.com/user/NikeWomen, https://www.youtube.com/user/insidenikerunning, https://www.youtube.com/user/nikebasketball, https://www.youtube.com/user/NikeFootball, https://www.linkedin.com/company/nike
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