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The Innocent

What Is The Innocent?

Brands using the Innocent archetype want to be perceived as pure, simple and optimistic. They often portray the world around them as a happy place.

Key themes: happiness, purity, innocence
Dominating tonality: welcoming, positive, warm

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3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

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