Search by Category
Search by Archetype

Back

icon image
The Hero

What Is The Hero?

Brands using The Hero archetype are often on a mission to improve the world. They accentuate the themes of winning, achieving, making progress, empowering people and / or getting things done in an effective manner.

Key themes: achievement, empowerment, effectiveness
Dominating tonality: confident, powerful, encouraging, inspiring

This content is for registered users only. To get access, please Log in or Sign Up.

3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

To see an example of a full brand strategy analysis, explore our free resources below

    Sign up here for our weekly

    BrandStruck Express News.

    Check the newly added brand strategy case studies and get our latest blog post.