Blog
By Magda Adamska / 20 September 2017

10 rules for brands collaborating with YouTube influencers

For decades, brands, in their pursuit to increase awareness, have sought to enrich their image with new associations or simply...

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By Magda Adamska / 5 September 2017

The positioning of the three most valuable payment brands

Previously we wrote about the positioning of the three most valuable media brands and the three most valuable luxury fashion...

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By Magda Adamska / 14 August 2017

Five characteristics of a winning brand strategy

Last year, we wrote a post about the four things that are generally believed to help build a strong brand...

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By Magda Adamska / 1 August 2017

How to build a more premium brand?

Let’s assume that you are in charge of a mainstream brand and that, according to research, respondents think it is...

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By Magda Adamska / 16 July 2017

How not to make a fool of yourself as a strategist

Nobody wants to be perceived as a lousy strategist. Even if someone’s job has both strategic and operational elements, for...

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By Magda Adamska / 27 June 2017

The difference between the three most popular rankings of the world’s most valuable brands

There are several companies producing annual rankings of the world’s most valuable brands. However, only three currently matter: “Best Global...

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By Magda Adamska / 10 June 2017

The positioning of the three most valuable media brands

From the brand strategy perspective, the media category is one of the most diverse groups, when compared to other non-FMCG...

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By Magda Adamska / 26 May 2017

BrandStruck’s top insights – Part 2

Both in this and the previous post, we have summed up our key lessons and insights related to how people...

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By Magda Adamska / 15 May 2017

BrandStruck’s top insights – Part 1

It’s been almost five months since we launched a full version of BrandStruck, and more than a year since we...

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By Magda Adamska / 20 April 2017

Three global brands that have moved from product- to image-led communication

In the previous post, we discussed why Apple, Coca-Cola and Heineken have changed their marketing strategies and moved from brand-driven...

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By Magda Adamska / 5 April 2017

Three global brands that have moved from image- to product-led communication

A topic of frequent debate among marketers is whether a company’s communications should focus on their brand or their product....

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By Magda Adamska / 21 March 2017

Three brands that have recently changed their positioning – Part 2

In the previous post from this series, we wrote about recent changes in the brand strategy of three global brands....

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By Magda Adamska / 7 March 2017

The positioning of the three most valuable luxury fashion brands

From the brand strategy perspective, luxury fashion brands have much in common. Most of them communicate craftsmanship, the highest quality...

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By Magda Adamska / 22 February 2017

The most instructive rebranding case studies of all time – part 2

In the previous post we wrote about two famous rebrandings: how Abbey National, Bradford & Bingley and Alliance & Leicester...

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By Magda Adamska / 7 February 2017

The most instructive rebranding case studies of all time – part 1

Rebranding should never be a decision taken lightly. It costs money, is time-consuming, requires years before any benefits can be...

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By Magda Adamska / 25 January 2017

Three examples of truly unique brand strategies

Over the years, having worked with hundreds of brands representing various categories, we have come to the conclusion that the...

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By Magda Adamska / 10 January 2017

Three soon-to-be-gone trends in brand strategy

In our last post we wrote about the three biggest trends in brand strategy. Today we want to take a...

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By Magda Adamska / 15 December 2016

The three biggest trends in brand strategy

At BrandStruck, we’ve analysed over 100 brand strategies, to find out how brand essence, values and character are built up...

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By Magda Adamska / 8 December 2016

What are the three most popular brand archetypes?

At BrandStruck, we have a database of more than 100 brand strategy analyses (and growing every week). For each of...

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By Magda Adamska / 30 November 2016

The most unique global employer brands

A few weeks ago, we wrote a post about the differences in how companies want to be perceived as consumer...

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By Magda Adamska / 23 November 2016

When tech-based brand strategy makes sense

As innovation continues to drive business growth, it’s become more and more common for brands to include technology as part...

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By Magda Adamska / 16 November 2016

Our favourite rebrandings from recent years – Part 1

When a famous company rebrands, almost everyone has an opinion on whether it was a good or bad idea and...

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By Magda Adamska / 10 November 2016

Consumer brands, corporate brands and employer brands – what’s the difference?

We previously wrote about brand architecture, talking about the differences between branded house and house of brands, and sub-brands and...

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By Magda Adamska / 24 October 2016

The most fascinating brand wars – Part 2

Last week, we started a new series of BrandStruck blog posts, taking a look at some of the most fascinating...

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By Magda Adamska / 19 October 2016

The most fascinating brand wars – Part 1

Most big names in the business world have direct rivals, who offer similar products in entirely different ways. They usually...

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By Magda Adamska / 13 October 2016

How three global tech brands have recently changed their branding strategies

Over time, every company will change its branding strategy with the aim of keeping communication fresh, enticing new markets and...

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By Magda Adamska / 5 October 2016

The most practical brand resource you probably haven’t heard about yet

Can you tell what brands such as Apple, Coca-Cola, Samsung or McDonald’s stand for today as opposed to what they...

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By Magda Adamska / 26 September 2016

Why these 4 famous digital brands rebranded recently

Rebranding is always a hot topic for marketing journalists and bloggers and a hot potato for communications teams. It rarely...

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By Magda Adamska / 12 September 2016

Brand Architecture Part 2: The difference between sub-brands and endorsed brands

The relationship between the corporate brand, consumer brands, sub-brands, products, product variants and acquired businesses in a company’s portfolio is...

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By Magda Adamska / 7 September 2016

Brand Architecture Part 1: The difference between branded house and house of brands

Brand architecture describes the role of the corporate brand in marketing products and services, as well as the relation between...

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By Magda Adamska / 31 August 2016

Purpose-driven branding – who does it right?

Mark Ritson, in his brilliant video, called brand purpose "a trendy distraction" and spectacularly sent it to the marketing hell....

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By Magda Adamska / 22 August 2016

The 3 biggest “watch-outs” when considering a rebrand

There comes a time in every company’s life - big or small, when it will consider a rebrand. The rebrand...

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By Magda Adamska / 15 August 2016

What are brand archetypes? Part 4 – The Explorer, the Magician and the Lover

We’ve now analysed nine out of the twelve brand archetypes, explaining what they are, how they are applied by famous...

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By Magda Adamska / 9 August 2016

What are brand archetypes? Part 3 – The Sage, the Creator and the Jester

Brand archetypes’ typology is one of the most common brand classifications. It divides brands into 12 understandable and relatable categories,...

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By Magda Adamska / 1 August 2016

What are brand archetypes? Part 2 – The Caregiver, the Innocent and the Regular Guy

Almost every consistent brand can be linked to one or two archetypes -  a brand typology rooted in the psychological...

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By Magda Adamska / 25 July 2016

What are brand archetypes? Part 1 – The Ruler, the Hero and the Outlaw

For a brand to be successful, a strong identity is key. In order to build it effectively, it needs to...

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By Magda Adamska / 18 July 2016

The 4 things believed to help build a strong brand, which actually don’t matter

It’s not easy to come up with the perfect strategy to build the perfect brand and all too often, people...

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By Magda Adamska / 11 July 2016

The three most common brand values and famous brands which apply them

Distinctiveness of brand strategy is thought to be a key success factor of any brand, as it is believed to...

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By Magda Adamska / 4 July 2016

Three global brands that have recently changed their branding strategies

Every company has to change its branding strategy from time to time. It’s the key to keeping communication fresh, while...

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By Magda Adamska / 27 June 2016

An express guide on how to choose the right branding agency

There comes a time, when the brand you are responsible for, needs some kind of a revamp - repositioning, refresh...

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By Magda Adamska / 17 June 2016

Microsoft buys LinkedIn: What does this mean for the two brands?

Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed...

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