Search by Category
Search by Archetype

Back

icon image
The Sage

What Is The Sage?

Brands in the Sage archetype want to be perceived as wise and knowledgeable; they play on the connotations of learning, expertise, science and mastery.

Key themes: knowledge, expertise, science, mastery
Dominating tonality: wise, expert, inspiring, trustworthy

This content is for registered users only. To get access, please Log in or Sign Up.

3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

    Sign up here for our weekly

    BrandStruck Express News.

    Check the newly added brand strategy case studies and get our latest blog post.