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The Sage

What Is The Sage?

Brands in the Sage archetype want to be perceived as wise and knowledgeable; they play on the connotations of learning, expertise, science and mastery.

Key themes: knowledge, expertise, science, mastery
Dominating tonality: wise, expert, inspiring, trustworthy

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3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

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