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The Explorer

What Is The Explorer?

Brands in the Explorer archetype value freedom and independence and are often on a mission to find a better, more exciting world. They typically build connotations of discovery, exploration, adventure and journey.

Key themes: exploration, journey, freedom, discovery
Dominating tonality: authentic, adventurous, bold, exotic

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3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

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