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Brands using the Innocent archetype want to be perceived as pure, simple and optimistic. They often portray the world around them as a happy place.
Key themes: happiness, purity, innocence Dominating tonality: welcoming, positive, warm
12 mins
Electronics & technology and 12 more
FMCG Personal care & beauty and 8 more
13 mins
Retail and 3 more
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