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The Regular Guy

What Is The Regular Guy?

Brands using The Regular Guy archetype are humble, down-to-earth and unpretentious. They often position themselves as “for everybody” and don’t try to be luxurious and exclusive.

Key themes: authenticity, accessibility, inclusiveness
Dominating tonality: unpretentious, down-to-earth, human

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3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

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