Changing lives through sport.
Passion, creativity, innovation, heritage.
Authentic, passionate, inspirational, urban, creative.
“Here to create”
1. “Dear Sports, Listen Up! Golf is Here To Create.” (2019)
2. “Here To Create Change” (2018)
3. “Unleash Your Creativity” (2017)
4. “Sport Needs Creators” (2016)
5. Adidas Originals – “Your Future Is Not Mine” (2016).
“Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives.”
The three stripes, the ubiquitous symbol of the Adidas brand, was not invented by the Adidas team. The company, in 1951, before it was well known, bought the trademark from Karhu, a Finish sportswear brand, for what is now the equivalent of €1600 and two bottles of whiskey.
1. Brandchannel on why Adidas focuses on creativity
S. Shayon, “For Adidas, Creativity Is The Pulsating, Risk-Taking Heart Of Its Brand”, Brandchannel, Jul 2018,
2. Adweek on the “Here to create” campaign
E. Oster, “Adidas Brings Superstars Like Lionel Messi and Karlie Kloss Together for a Feast in Its Latest Spot”, Adweek, Dec 2017,
3. Interview with Adidas CEO
E. E. Jervell, “Adidas CEO Reflects On His Game Plan After 15 Years”, The Wall Street Journal, Aug 2016,
http://www.adidas-group.com/en/investors/strategy/group-strategy/, http://careers.adidas-group.com/adidas/mission-and-values.aspx, https://www.facebook.com/adidas, https://www.facebook.com/adidasoriginals, https://www.facebook.com/adidasneolabel, https://twitter.com/adidas, https://twitter.com/adidasoriginals, https://www.youtube.com/user/adidas, https://www.youtube.com/user/adidasoriginals, https://pl.pinterest.com/adidas/, https://en.wikipedia.org/wiki/Adidas, http://blog.adidas-group.com/2012/03/insights-into-adidas%E2%80%99-new-all-in-campaign-we-all-run/