Uniqlo brand strategy / positioning case study

BrandStruck
Uniqlo Brand Strategy Analysis
Uniqlo
ABOUT

Category:
Apparel – high street apparel; Retail – fashion stores, e-retail

Owner of the brand:
Fast Retailing Co., Ltd

Key competitors:
H&M, Zara, Gap, Levi’s, Topshop, ASOS

SIMILAR BRANDS
  • Zara Brand Strategy
  • H&M Brand Strategy
  • Gap Brand Strategy
  • ASOS Brand Strategy
  • Levi’s Brand Strategy
  • Diesel Brand Strategy
  • Victoria’s Secret Brand Strategy
  • Patagonia Brand Strategy
  • Kathmandu Brand Strategy

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