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BrandStruck is an online database with insight on the brand strategies of top brands.
It’s a tool for brand and marketing professionals, who want to better understand the positioning of the most inspiring brands in the world, the similarities and differences between them and learn more about certain categories.

The brand strategies are „decoded” by senior brand experts based on publicly available information: campaigns, websites, social media, comms activities, CXO interviews, brand guidelines, annual reports, etc. and are presented in the same format to allow easy comparison.

Here are a few reasons why you might find BrandStruck useful:

Brand Research
It will free up a lot of your time, which you can spend on thinking rather than searching for information on brands & categories.
Brand Analysis
The analyses are always performed by senior brand experts, which ensures their depth & reliability.
Brand Order
The database is constantly growing and we are updating it on a regular basis.
Brand Values
You can influence the order in which brands are analysed.
Brand Search
BrandStruck is searchable by brand (e.g. Nike), category (e.g. sportswear) and brand archetype (e.g. Hero).
Brand PDF
For your convenience & inspiration, we enabled pdf downloads and created lists of brand values and brand character attributes.

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Check the newly added brand strategy case studies and get our latest blog post.