Ikea brand strategy / positioning case study

BrandStruck
Ikea Brand Strategy Analysis
Ikea
ABOUT

Category:
Retail – homeware stores

Owner of the brand:
Inter IKEA Systems B.V.

Key competitors:
Home Depot, B&Q, Amazon, eBay, Target, Walmart

SIMILAR BRANDS
  • Walmart Brand Strategy
  • Target Brand Strategy
  • Amazon Brand Strategy
  • eBay Brand Strategy

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