Unlocking the potential of human creativity and providing the right music or podcast for every moment.
Music, creativity, accessibility, convenience.
Trendy, young, fun, humorous, human, for everybody.
“Listening is everything”
1. “Only You: Lil Nas X” (2021)
2. “Introducing Spotify Premium Duo” (2020)
3. “Chase” (2018)
4. “Play This At My Funeral” (2017)
5. “Dinner” (2017)
6. “This Is Spotify Running” (2015)
“Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
“With Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more.
There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always at your fingertips. Choose what you want to listen to, or let Spotify surprise you.
You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back.
Soundtrack your life with Spotify. Subscribe or listen for free.“
Millions of songs from Spotify’s catalogue have never been played. Forgotify is a service (unrelated to Spotify) which is on a mission to “give them new life in new ears”.
Spotify was in advanced talks to acquire SoundCloud. It has abandoned the plans though, as it didn’t want to incur new costs before its IPO.
1. Adweek on Spotify’s personalized pet playlists
D. Cohen, “Spotify Rolls Out Personalized Pet Playlists, Debuts My Dog’s Favourite Podcast”, Adweek, Jan 2020,
2. Interview with Alex Bodman, Spotify Global Executive Creative Director
K. Richards, “Spotify Creative Shares How The Brand Came Up With Its Latest Witty Work”, Adweek, May 2018,
3. Interview with Spotify’s CMO, Seth Farbman
M. Morisson, “How Spotify Harnesses Data To Connect With Its 75 Million Users”, Ad Age, Mar 2016,
4. Fast Company on Spotify’s new branding
L.Tischler, “Spotify Unveils A Bold New Brand Identity”, FastCoDesign, Mar 2015,
https://www.spotify.com/, https://www.facebook.com/spotifyusa/, https://www.facebook.com/SpotifyUK, https://twitter.com/spotify, https://www.instagram.com/spotify/, https://play.spotify.com, https://open.spotify.com, https://yearinmusic.spotify.com, https://spotify-tasterewind.com/, https://www.youtube.com/user/spotify, https://www.linkedin.com/company/spotify