Making a positive impact on people’s lives by organizing the world’s information and making it easily accessible.
Innovation, accessibility, usefulness.
Wise, human, friendly, for everybody, unpretentious, humble.
1. “Google Home: Show Off” (2017)
2. Google Allo – “Say Hello To #GoogleAllo” (2016)
3. Google Duo – “Salt & Pepper” (2016)
4. Google Photos – “Automatic Backup” (2016)
5. “Parisian Love” (2009)
“‘Organize the world’s information and make it universally accessible and useful.’
Since the beginning, our goal has been to develop services that significantly improve the lives of as many people as possible. Not just for some. For everyone.“
Google’s business philosophy is summarized in the company’s corporate motto: “Don’t be evil”, which was used in the prospectus of Google’s 2004 IPO. It is still mentioned in Google’s Code of Conduct.
The official Google’s Code of Conduct, on top of serious topics such as conflicts of interests or equal opportunity employment, also covers the company’s dog policy: “Google’s affection for our canine friends is an integral facet of our corporate culture. We like cats, but we’re a dog company, so as a general rule we feel cats visiting our offices would be fairly stressed out.“
1. About Google’s new identity
A. Cook, J. Jarvis, J.Lee, “Evolving The Google Identity”, Google Design, Sep 2015,
2. Adweek on the rebranding of the Google corporate brand to Alphabet
L. Johnson, “Why Alphabet May Spell Good News For Google’s Brand But Will It Expose Underdeveloped Projects?”, Adweek, Aug 2015,
3. Adweek on the Pixel launch
M, Swant, “A Simple Visual Trick Shows Google’s Evolution From Search Engine To Cellphones”, Adweek, Oct 2016,
https://abc.xyz/, https://abc.xyz/investor/other/google-code-of-conduct.html, https://design.google.com/articles/evolving-the-google-identity/ , https://apps.google.com, http://www.google.com/doodles, https://www.facebook.com/GoogleUK/?brand_redir=104958162837, https://www.facebook.com/googlechrome/, https://en.wikipedia.org/wiki/Google, https://twitter.com/google, https://www.instagram.com/google/?hl=en, https://www.youtube.com/user/Google, https://www.linkedin.com/company/google