Apple brand strategy / positioning case study

BrandStruck
Apple Brand Strategy Analysis
Apple
ABOUT

Category:
Electronics & technology – computers, mobile phones, tablets, wearables, media players, software, home appliances; Media & entertainment – streaming services; Retail – electronics & technology stores, e-retail

Owner of the brand:
Apple Inc.

Key competitors:
Samsung, Microsoft, Google

SIMILAR BRANDS
  • Samsung Brand Strategy
  • Huawei Brand Strategy
  • Microsoft Brand Strategy
  • Google Brand Strategy
  • LG Brand Strategy
  • HTC Brand Strategy
  • Sony Brand Strategy
  • HP Brand Strategy
  • Amazon Brand Strategy
  • Netflix Brand Strategy
  • Spotify Brand Strategy
  • Beats by Dre Brand Strategy
  • Zoom Brand Strategy
  • Slack Brand Strategy

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