Empowering people and organisations to achieve more.
Innovation, achievement, empowerment.
Powerful, confident, reliable, for everybody, corporate.
1. “We are all creators” (2016)
2. “Introducing Microsoft Surface Studio” (2016)
3. Microsoft Devices “Do Great Things” (2015)
4. “Don’t Get Scroogled By Microsoft” (2013)
“We believe in what people make possible. Our mission is to empower every person and every organization on the planet to achieve more.“
Between 2012 and 2014 Microsoft ran a campaign attacking Google products (Gmail, Android, Chromebook etc.). The campaign was called “Scroogled” – its URL: scroogled.com is still active and redirects people to whymicrosoft.com.
1. Interview with Tim O’Brien, General Manager of Global Communications about the evolution of Microsoft’s brand strategy
“The Evolution of Microsoft’s Brand Strategy”, Communicate, Nov 2015, http://communicateonline.me/digital/the-evolution-of-microsofts-brand-strategy/
2. Forbes on changes in Microsoft’s strategy
M. Lopez, “7 Reasons To Give Microsoft’s Strategy Another Look”, Forbes, Apr 2016, http://www.forbes.com/sites/maribellopez/2016/04/19/7-reasons-to-give-microsofts-strategy-another-look/#638f23226726
3. About Microsoft’s campaign promoting women inventors
D. Gianatasio, “Ad of the Day: Microsoft Teaches Kids About Brilliant Female Inventors for Women’s Day”, Adweek, Mar 2016, http://www.adweek.com/news/advertising-branding/ad-day-microsoft-teaches-kids-about-brilliant-female-inventors-womens-day-170049
https://www.microsoft.com, http://www.whymicrosoft.com/, https://www.facebook.com/Microsoft, https://www.facebook.com/MicrosoftUK, https://twitter.com/Microsoft, https://www.instagram.com/microsoft/?hl=en, https://www.pinterest.com/microsoft/, https://en.wikipedia.org/wiki/Microsoft, http://microsoft.tumblr.com/, https://www.linkedin.com/company/microsoft, https://www.youtube.com/user/Microsoft
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