IBM brand strategy / positioning case study

BrandStruck
IBM Brand Strategy Analysis
IBM
ABOUT

Category:
Electronics & technology – computers, software, communications equipment; Professional services – technology solutions, management consulting

Owner of the brand:
International Business Machines Corporation

Key competitors:
Google, Microsoft, Oracle, Accenture, Amazon

SIMILAR BRANDS
  • Oracle Brand Strategy
  • SAP Brand Strategy
  • Adobe Brand Strategy
  • Salesforce Brand Strategy
  • Google Brand Strategy
  • Microsoft Brand Strategy
  • HP Brand Strategy
  • Hewlett Packard Enterprise Brand Strategy
  • Accenture Brand Strategy
  • 3M Brand Strategy
  • General Electric Brand Strategy
  • Honeywell Brand Strategy
  • Siemens Brand Strategy
  • Honeywell Brand Strategy
  • Zoom Brand Strategy

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