Creating a better future by enriching people’s lives with innovation.
Innovation, creativity, inspiration, empowerment.
Pioneering, innovative, creative, bold, trendy.
“Do what you can’t”
1. “Samsung’s Belief ‘Do What You Can’t’” (2019)
2. “Samsung Galaxy: Be Together” (2018)
3. “Samsung QLED 8K TV : 2018 Perfect Reality” (2018)
4. “Galaxy Note9: Fortnite Victory Dance” (2018)
5. “Ostrich” (2017)
6. “Samsung Galaxy: Growing Up” (2017)
‘Inspire the World, Create the Future’.
The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people.
We have delivered world best products and services through passion for innovation and optimal operation.
We look forward to exploring new business areas such as healthcare and automotive electronics, and continue our journey through history of innovation. Samsung Electronics will welcome new challenges and opportunities with joy.“
1. Samsung’s press release about the future of its smart TV business
“3 Ways That Samsung’s 2019 Smart TVs Will Change How You Interact With Your TV”, Samsung Newsroom, Jan 2019,
2. Samsung’s marketing case study
M. Roll, “Samsung – The Global Asian Brand”, Martin Roll, Nov 2017,
3. Campaign on the “Do what you can’t” communication platform
E. Tan, “Samsung Underscores #Dowhatyoucant Brand Strategy With New Global Ad For S8 Galaxy”, Campaign, Apr 2017,
4. Interview with Younghee Lee, CMO of Samsung Electronics
N. O’Leary, “Q&A: How Samsung Embraced Innovation To Become A Global Master Of Brand Marketing”, Adweek, Jun 2016,
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