Sony brand strategy / positioning case study

BrandStruck
Sony Brand Strategy Analysis
Sony
ABOUT

Category:
Electronics & technology – mobile phones, tablets, TV sets and home cinemas, cameras, healthcare solutions, wearables, video game consoles, VR & AR devices, audio solutions; Automotive – car accessories

Owner of the brand:
Sony Corporation

Key competitors:
Samsung, Philips, Panasonic

SIMILAR BRANDS
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