ASOS brand strategy / positioning case study

BrandStruck
ASOS Brand Strategy Analysis
ASOS
ABOUT

Category:
Apparel – high street apparel, Retail – e-retail

Owner of the brand:
ASOS plc

Key competitors:
Zalando, Boohoo, Zara, H&M, Gap, Uniqlo

SIMILAR BRANDS
  • Zara Brand Strategy
  • H&M Brand Strategy
  • Gap Brand Strategy
  • Uniqlo Brand Strategy
  • Levi’s Brand Strategy
  • Diesel Brand Strategy
  • Victoria’s Secret Brand Strategy
  • Patagonia Brand Strategy
  • Kathmandu Brand Strategy
  • Adidas Brand Strategy
  • Nike Brand Strategy
  • Reebok Brand Strategy
  • Puma Brand Strategy
  • Under Armour Brand Strategy
  • Converse Brand Strategy

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