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The Magician

What Is The Magician?

Some Magician brands build their brand equity around fantasy, spirituality and magic; others focus on transformation, miracles and making dreams come true.

Key themes: magic, enlightenment, transformation, dreams
Dominating tonality: imaginative, magical, spiritual

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3M
7up
Absolut
Accenture
Adidas
Adobe
Airbnb
Allianz
Zoom
Zillow
Zara
YouTube
Xbox
Wells Fargo
Walmart
Walkers

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