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So you think you know brand strategy? Take our brand quiz! Part 7

By Magda Adamska / 28 May 2024 So you think you know brand strategy? Take our brand quiz! Part 7

True to our annual tradition, we’re back with another brand quiz.
Our six previous quizzes can be found here, herehere, here, here and here.

If you’ve been regularly reading our articles and brand strategy case studies, the 10 questions below should be a breeze!

Make your selections, then scroll to the bottom of the page for the correct answers.

All 10 answers correct  — Congratulations! You are a true brand expert.

8–9 correct answers — Hey, you’re well on your way.

6–7 correct answers — Stay the course. Continue to progress by reading our newsletters, articles and case studies.

5 or fewer correct answers —You might be new to brand strategy and we suggest immersing yourself in the topic. Browsing BrandStruck is a great place to start!

Here are your questions. Select one correct answer per question.

1. Which brand has implemented the strategy of “the third place” – a place where people can spend time between home (first place) and work (second place)?

a) Pizza Hut
b) McDonald’s
c) Dunkin’
d) Starbucks

2. In 2023, which brand decided to drop its minimalist logo and, after 15 years, reintroduce its distinctive brand asset, the globe shape, using bold colours?

a) Fanta
b) Pepsi
c) 7up
d) Sprite

3. The CTO of which company introduced the mission statement: “helping people see data in new ways, discover insights, unlock endless possibilities”?

a) Cisco 
b) Salesforce
c) Oracle
d) Adobe

4. The brand equity of American Express, Gillette and Mercedes-Benz is based on which brand archetype?

a) The Ruler
b) The Explorer
c) The Magician
d) The Regular Guy

5. Which brand defines its purpose as “laughing together through the tough stuff”?

a) Cadbury
b) Maltesers
c) KitKat
d) M&Ms

6. Which famous company was divided into two distinct entities in 2023, one of which was named Kellanova?

a) Danone
b) Nestlé
c) The Kellogg Company
d) Unilever

7. Which brand architecture model is known for being the most cost-effective strategy?

a) Branded house
b) Sub-brands
c) Endorsed brands
d) House of brands

8. Which brand entered Interbrand’s Best Global Brands ranking for the first time in its history in 2023?

a) Nespresso
b) Oracle
c) Zoom
d) LinkedIn

9. Which brand uses the communication platform: “I Rise, We Rise”?

a) Jack Daniel’s
b) Johnnie Walker
c) Jim Beam
d) Chivas Regal

10. What is greenwashing?

a) Replacing brand differentiation with sustainability claims
b) Changing distinctive brand assets to green
c) Spending too much of the marketing budget on environmental activities
d) Falsely promoting products or practices as environmentally friendly

Correct answers:

1. d
2. b
3. c
4. a
5. b
6. c
7. a
8. a
9. d
10. d


If you want to read the complete brand strategy case studies of all brands mentioned in this post, join BrandStruck today.

If you need help with research or want to hire Magda for a brand project, email her at

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Magda Adamska is the founder of BrandStruck.

BrandStruck ithe only online database of brand strategy case studies.
BrandStruck’s mission is to empower brand builders worldwide with the best brand strategy practices and insights, showcased through 250+ case studies of the world’s most admired brands.

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