McDonald’s brand strategy / positioning case study

BrandStruck
McDonald’s Brand Strategy Analysis
McDonald’s
ABOUT

Category:
Restaurants – fast food chains, coffee shops

Owner of the brand:
McDonald’s

Key competitors:
Burger King, KFC, Subway, Wendy’s, Starbucks, Dunkin’

SIMILAR BRANDS
  • Burger King Brand Strategy
  • Pizza Hut Brand Strategy
  • Subway Brand Strategy
  • KFC Brand Strategy
  • Taco Bell Brand Strategy
  • Dunkin’ Brand Strategy
  • Starbucks Brand Strategy

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