McDonald’s brand strategy / positioning case study

BrandStruck
McDonald’s Brand Strategy Analysis
McDonald’s
ABOUT

Category:
Restaurants  fast food chains, coffee shops

Owner of the brand:
McDonald’s

Key competitors:
Burger King, KFC, Subway, Wendy’s, Starbucks, Dunkin’

SIMILAR BRANDS

Want to hear more?

Sign up here for our weekly

BrandStruck Express News.

Check the newly added brand strategy case studies and get our latest blog post.