The best luxury experience.
Highest quality, luxury, comfort, safety.
Confident, masculine, powerful, aspirational, luxurious, German.
“The best or nothing”
1. “Enlightenment” (2022)
2. “Mercedes-AMG GT 4-Door Coupe – Life Track” (2019, US)
3. “Difficult Is Worth It” (2018)
4. “Easy Driver” (2017)
5. “The Uncrashable Toy Cars” (2015)
“Mercedes-Benz, a Mercedes-Benz Group AG company, is one of the most well known and established premium brands in the world. The company that invented the modern day motor car has since gone on to shape its development more diversely and enduringly than any other manufacturer – from drive technology to comfort and safety through to design.“
Mercedes-Benz’s logo, the three pointed star was supposed to symbolise Daimler’s ambition of dominance “on land, on water and in the air”.
Mercedes-Benz was the first car in Nepal in 1938 – it was a gift from Adolf Hitler to King Truibhuvan. It was carried to the capitol by men, as there were no roads in the city.
1. Autocar on Daimler’s rebranding to Mercedes-Benz Group
J. Warrick, “Daimler rebranded as Mercedes-Benz AG”, Autocar, Feb 2022,
2. Forbes on Mercedes-Benz’s “What Makes Us” campaign
D. Buss, “New Mercedes-Benz Campaign In U.S. Doubles Down On Attributes That Made Brand No. 1″, Forbes, Apr 2018,
3. Campaign explains how Mercedes wants to become a loved brand
E. Tan, “Mercedes Reveals New Agency Model And Brand Strategy With Spring Campaign Launch”, Campaign, Jan 2017,
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