Jack Daniel’s brand strategy case study

BrandStruck
Jack Daniel’s Brand Strategy Analysis
Jack Daniel’s
ABOUT

Category:
FMCG Alcoholic bevarages – whisky, whiskey & bourbon, alcopops

Owner of the brand:
Brown-Forman Corporation

Key competitors:
Johnnie Walker, Chivas Regal, Ballantine’s, Jim Beam, Jameson, Grant’s

SIMILAR BRANDS

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