Louis Vuitton brand strategy case study

BrandStruck
Louis Vuitton Brand Strategy Analysis
Louis Vuitton
ABOUT

Category:
Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retailfashion stores, e-retail

Owner of the brand:
LVMH Moët Hennessy Louis Vuitton SE

Key competitors:
Hermès, Gucci, Prada, Ralph Lauren

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