Gucci brand strategy / positioning case study

BrandStruck
Gucci Brand Strategy Analysis
Gucci
ABOUT

Category:
Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail

Owner of the brand:
Kering (previously PPR)

Key competitors:
 Louis Vuitton, Prada, Hermès, Ralph Lauren

SIMILAR BRANDS
  • Louis Vuitton Brand Strategy
  • Chanel Brand Strategy
  • Christian Dior Brand Strategy
  • Cartier Brand Strategy
  • Hermès Brand Strategy
  • Prada Brand Strategy
  • Miu Miu Brand Strategy
  • Burberry Brand Strategy
  • Roberto Cavalli Brand Strategy
  • Diesel Brand Strategy

Want to hear more?

Sign up here for our weekly

BrandStruck Express News.

Check the newly added brand strategy case studies and get our latest blog post.