Tanqueray brand strategy / positioning case study

BrandStruck
Tanqueray Brand Strategy Analysis
Tanqueray
ABOUT

Category:
FMCG Alcoholic beverages – vodka, gin and other spirits; alcopops

Owner of the brand:
Diageo

Key competitors:
Bombay Sapphire, Hendrick’s Gin, Beefeater, Seagram’s

SIMILAR BRANDS
  • Hendrick’s Gin Brand Strategy
  • Bombay Sapphire Brand Strategy
  • Gordon’s Brand Strategy
  • Absolut Brand Strategy
  • Smirnoff Brand Strategy
  • Bacardí Brand Strategy
  • Martini Brand Strategy
  • Campari Brand Strategy
  • Aperol Brand Strategy
  • Hennessy Brand Strategy
  • Johnnie Walker Brand Strategy
  • Jack Daniel’s Brand Strategy
  • Chivas Regal Brand Strategy
  • Ballantine’s Brand Strategy
  • Jim Beam Brand Strategy
  • Moët & Chandon Brand Strategy
  • Dom Pérignon Brand Strategy

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