Tanqueray brand strategy / positioning case study

BrandStruck
Tanqueray Brand Strategy Analysis
Tanqueray
ABOUT

Category:
FMCG Alcoholic beveragesvodka, gin and other spirits; alcopops

Owner of the brand:
Diageo

Key competitors:
Bombay Sapphire, Hendrick’s Gin, Beefeater, Seagram’s

SIMILAR BRANDS

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