Guinness brand strategy / positioning case study

BrandStruck
Guinness Brand Strategy Analysis
Guinness
ABOUT

Category:
FMCG Alcoholic beverages – beer & cider

Owner of the brand:
Diageo

Key competitors:
Murphy’s, John Smith’s, Heineken, Carlsberg, Budweiser, Corona

SIMILAR BRANDS
  • Heineken Brand Strategy
  • Stella Artois Brand Strategy
  • Michelob Ultra Brand Strategy
  • Coors Light Brand Strategy
  • BrewDog Brand Strategy
  • Budweiser Brand Strategy
  • Corona Brand Strategy
  • Carlsberg Brand Strategy
  • Bud Light Brand Strategy
  • Guinness World Records Brand Strategy

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