Heineken brand strategy / positioning case study

BrandStruck
Heineken Brand Strategy Analysis
Heineken
ABOUT

Category:
FMCG Alcoholic beverages – beer & cider

Owner of the brand:
Heineken International

Key competitors:
Corona, Carlsberg, Grolsch, Stella Artois, Fosters, Budweiser, Bud Light, Coors Light, Miller

SIMILAR BRANDS
  • Budweiser Brand Strategy
  • Bud Light Brand Strategy
  • Stella Artois Brand Strategy
  • BrewDog Brand Strategy
  • Coors Light Brand Strategy
  • Michelob Ultra Brand Strategy
  • Corona Brand Strategy
  • Carlsberg Brand Strategy
  • Guinness Brand Strategy

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