Red Bull brand strategy / positioning case study

BrandStruck
Red Bull Brand Strategy Analysis
Red Bull
ABOUT

Category:
FMCG Non-alcoholic beverages – sports & energy drinks; Media & entertainment – digital media

Owner of the brand:
Red Bull GmbH

Key competitors:
Monster, Rockstar, Lucozade, NOS, Burn, Mountain Dew

SIMILAR BRANDS
  • Mountain Dew Brand Strategy
  • Sprite Brand Strategy
  • 7up Brand Strategy
  • Fanta Brand Strategy
  • Coca-Cola Brand Strategy
  • Dr Pepper Brand Strategy
  • Pepsi Brand Strategy
  • Schweppes Brand Strategy
  • Fever-Tree Brand Strategy
  • Lipton Brand Strategy
  • Evian Brand Strategy

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