An energy drink revitalizing body and mind.
Energy, adventure, performance, passion.
Young, masculine, edgy, adventurous, premium, energetic.
“Red Bull gives you wings”
1. “BMX Riding Dubai’s Most Famous Landmarks” (2019)
2. “Chess” (2017)
3. “Traffic Jam” (2016)
4. “Danny MacAskill’s Imaginate” (2013)
5. “Felix Baumgartner’s Supersonic Freefall From 128k” (2012)
“Red Bull Energy Drink Vitalizes Body and Mind.
Red Bull Energy Drink is a functional beverage providing wings whenever you need them.”
Red Bull GmbH, the brand’s owner, does not produce the energy drink; its Thai partner does. The main function of its Austrian headquarters is building up the brand image.
Red Bull has set up a research foundation known as Wings for Life, whose main aim is to find ways to cure spinal cord injuries.
1. Campaign on the current situation of the Red bull brand
R. A. Hitchcock, “What Happened To Red Bull?”, Campaign, Feb 2019,
2. An in-depth article on Red Bull’s history and its key success factors
G. Gschwandtner, “The Powerful Sales Strategy Behind Red Bull”, Selling Power Magazine,
3. David Aaker explains Red Bull’s brand strategy
D. Aaker, “Red Bull: The Ultimate Brand Builder”, Prophet, May 2013,
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