Uber brand strategy / positioning case study

BrandStruck
Uber Brand Strategy Analysis
Uber
ABOUT

Category:
Travel & transportation – taxi companies; Sharing Economy

Owner of the brand:
Uber Technologies, Inc.

Key competitors:
Lyft, myTaxi

SIMILAR BRANDS
  • Lyft Brand Strategy
  • Airbnb Brand Strategy
  • UPS Brand Strategy
  • FedEx Brand Strategy
  • Private: DHL Brand Strategy

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