Citi brand strategy case study

BrandStruck
Citi Brand Strategy Analysis
Citi
ABOUT

Category:
Financial services – banks, asset management 

Owner of the brand:
Citigroup Inc.

Key competitors:
J.P. Morgan, Chase, Wells Fargo, Bank of AmericaGoldman Sachs, Morgan Stanley, Barclays, HSBC, Santander

SIMILAR BRANDS

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