Gillette brand strategy case study

BrandStruck
Gillette Brand Strategy Analysis
Gillette
ABOUT

Category:
FMCG Personal care & beauty – shaving & depilatories; body care; deodorants

Owner of the brand:
Procter & Gamble Co.

Key competitors:
Wilkinson Sword / Schick, BIC, Dollar Shave ClubHarry’s 

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