Wilkinson Sword brand strategy case study

BrandStruck
Wilkinson Sword Brand Strategy Analysis
Wilkinson Sword
ABOUT

Category:
FMCG Personal care & beauty – shaving & depilatories: razors & blades, pre- and post-shave products

Owner of the brand:
Edgewell Personal Care (Energizer)

Key competitors:
Gillette, Gillette Venus, BIC, Dollar Shave Club

SIMILAR BRANDS

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