Dollar Shave Club brand strategy / positioning case study

BrandStruck
Dollar Shave Club Brand Strategy Analysis
Dollar Shave Club
ABOUT

Category:
FMCG Personal care & beauty – shaving & depilatories, body care, hair care, oral care, face care, fragrances

Owner of the brand:
Unilever

Key competitors:
Gillette, Wilkinson Sword / Schick, BIC, Harry’s 

SIMILAR BRANDS
  • Gillette Brand Strategy
  • Wilkinson Sword Brand Strategy
  • Schick Brand Strategy
  • Axe Brand Strategy
  • Lynx Brand Strategy
  • Old Spice Brand Strategy
  • Nivea Brand Strategy
  • Dove Brand Strategy
  • L’Oréal Brand Strategy
  • Garnier Brand Strategy
  • Johnson’s Brand Strategy
  • Pantene Brand Strategy
  • Unilever Brand Strategy
  • Procter & Gamble Brand Strategy

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