Dollar Shave Club brand strategy case study

BrandStruck
Dollar Shave Club Brand Strategy Analysis
Dollar Shave Club
ABOUT

Category:
FMCG Personal care & beauty – shaving & depilatories, body care, hair care, oral care, face care, fragrances

Owner of the brand:
Unilever

Key competitors:
Gillette, Wilkinson Sword Schick, BIC, Harry’s 

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