Huawei brand strategy / positioning case study

BrandStruck
Huawei Brand Strategy Analysis
Huawei
ABOUT

Category:
Electronics & technologymobile phones, tablets, wearables, communications equipment

Owner of the brand:
Huawei Technologies Co. Ltd.

Key competitors:
Apple, Samsung, Cisco, Ericsson, Nokia, Alcatel-Lucent Enterprise, ZTE

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