Nespresso brand strategy / positioning case study

BrandStruck
Nespresso Brand Strategy Analysis
Nespresso
ABOUT

Category:
FMCG Non-alcoholic beveragescoffee; Electronics & technologyhome appliances

Owner of the brand: Nestlé S.A.

Key competitors:
Keurig, Tassimo, Illy, Lavazza, Jacobs, Starbucks, Krups, Delonghi

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