Nestlé brand strategy / positioning case study

BrandStruck
Nestlé Brand Strategy Analysis
Nestlé
ABOUT

Category:
FMCG Foodbaby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beveragessoft drinks, coffee, water

Owner of the brand:
Nestlé S.A.

Key competitors:
Kellogg’s, Danone, FerreroCadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

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