Nestlé brand strategy / positioning case study

BrandStruck
Nestlé Brand Strategy Analysis
Nestlé
ABOUT

Category:
FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water

Owner of the brand:
Nestlé S.A.

Key competitors:
 Kellogg’s, Danone, Ferrero, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

SIMILAR BRANDS
  • Danone Brand Strategy
  • Unilever Brand Strategy
  • Kellogg’s Brand Strategy
  • Cadbury Brand Strategy
  • Hershey’s Brand Strategy
  • Ferrero Brand Strategy
  • Nutella Brand Strategy
  • M&M’s Brand Strategy
  • Maltesers Brand Strategy
  • Snickers Brand Strategy
  • Oreo Brand Strategy
  • Magnum Brand Strategy
  • Ben & Jerry’s Brand Strategy
  • Häagen-Dazs Brand Strategy
  • KitKat Brand Strategy
  • Oatly Brand Strategy
  • Nescafé Brand Strategy
  • Starbucks Brand Strategy
  • Lipton Brand Strategy
  • Evian Brand Strategy

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