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Lipton

Lipton

Brand Strategy / Positioning

Category:
FMCG Non-alcoholic beverages – tea, soft drinks

Owner of the brand:
Ekaterra (CVC Capital Partners), Unilever, Pepsi Lipton (Unilever and PepsiCo)

Key competitors:
 Twinings, Celestial Seasonings, Dilmah, Tetley

Lipton
Introduction Analysis Evidence References Similar Brands
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