Lipton brand strategy case study

BrandStruck
Lipton Brand Strategy Analysis
Lipton
ABOUT

Category:
FMCG Non-alcoholic beveragestea, soft drinks

Owner of the brand:
Unilever, Pepsi Lipton (Unilever and PepsiCo)

Key competitors:
Twinings, Celestial Seasonings, Tazo, Dilmah, Tetley

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