Lipton brand strategy / positioning case study

BrandStruck
Lipton Brand Strategy Analysis
Lipton
ABOUT

Category:
FMCG Non-alcoholic beverages – tea, soft drinks

Owner of the brand:
Ekaterra (CVC Capital Partners), Unilever, Pepsi Lipton (Unilever and PepsiCo)

Key competitors:
 Twinings, Celestial Seasonings, Dilmah, Tetley

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