Lipton

Brand Strategy / Positioning

Category

FMCG Non-alcoholic beverages – tea, soft drinks
Owner of the brand

Ekaterra (CVC Capital Partners), Unilever, Pepsi Lipton (Unilever and PepsiCo)
Key competitors

Twinings, Celestial Seasonings, Dilmah, Tetley

Introduction Analysis Evidence References Similar Brands

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