Celebrating genuine acts of kindness and generosity.
Generosity, kindness, joy, heritage.
Empathetic, authentic, British, caring, joyful, positive.
“There’s a glass & a half in everyone”
1. “It’s the Creme Egg Golden Goobilee!” (2021)
2. “Fence” (2019)
3. “Milk Tray Man takes on apprentice Mark Wright” (2017)
4. “Aliens” (Canada, 2016)
5. “Yes Sir, let’s boogie again” (2015)
6. “Gorilla” (2007)
“Cadbury was founded in 1824 when John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham, England. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. Now, the brand offers a host of delicious chocolates and drinks, including the Cadbury Egg, Cadbury Dairy Milk chocolates, Flake, Wispa, Twirl and Eclairs chocolates, and Cadbury Bourneville drinking chocolate.”
In 1997, Cadbury launched a range of Spice Girls branded chocolate products.
Cadbury trademarked its signature purple colour (Pantone 2685c) in 2004, but lost the trademark in 2013, when Nestlé won a court case in which it argued that the Cadbury’s trademark application lacked clarity.
1. The Drum on Cadbury’s response to the anti-Cadbury Crème Egg ad petition
C. Kenna, “The Response To Cadbury’s Crème Egg ‘Gay Kiss’ Ad Petition Is A Sign Of Progress”, The Drum, Feb 2021,
2. Campaign on Cadbury’s repositioning
S. Gwynn, G. Brazier, “Behind The Scenes On VCCP’s New Cadbury Campaign”, Campaign, Jan 2018,
3. Quartz on how Cadbury lost the rights to sell its products in the US
S. K. Narula, “How Cadbury Lost The Right To Sell Its Own Chocolate In The US”, Quartz, Feb 2015,
4. Marketing Week on the previous Cadbury’s positioning
S. Joseph, “Cadbury Outlines 10-Year Brand Platform”, Marketing Week, Feb 2012,
https://www.cadbury.co.uk, https://www.cadburyusa.com, http://www.mondelezinternational.com/, https://www.facebook.com/CadburyUK/, https://twitter.com/CadburyUK, https://en.wikipedia.org/wiki/Cadbury, https://www.instagram.com/cadburyuk/?hl=en, https://www.youtube.com/channel/UCaopbQwxhv2POUZYPYngXlw