Samsung

Brand Strategy / Positioning

Category

Electronics & technology – computers, mobile phones, tablets, wearables, TV sets and home cinemas, cameras, home appliances, semiconductors, VR & AR devices, office equipment; Retail – electronics & technology stores, e-retail; Manufacturing
Owner of the brand

Samsung Group
Key competitors

Apple, Huawei, Microsoft, Google, Sony, Lenovo, HP, Panasonic, LG, HTC

Introduction Analysis Evidence References Similar Brands

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