Burberry brand strategy / positioning case study

BrandStruck
Burberry Brand Strategy Analysis
Burberry
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Category:
Apparelluxury appareljewelry & watchesFMCG Personal care & beautyfragrances, make-up; Retailfashion stores, e-retail

Owner of the brand:
Burberry Group plc

Key competitors:
Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

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