Burberry brand strategy / positioning case study

BrandStruck
Burberry Brand Strategy Analysis
Burberry
ABOUT

Category:
Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail

Owner of the brand:
Burberry Group plc

Key competitors:
 Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

SIMILAR BRANDS
  • Chanel Brand Strategy
  • Christian Dior Brand Strategy
  • Cartier Brand Strategy
  • Hermès Brand Strategy
  • Louis Vuitton Brand Strategy
  • Gucci Brand Strategy
  • Prada Brand Strategy
  • Miu Miu Brand Strategy
  • Roberto Cavalli Brand Strategy
  • Diesel Brand Strategy

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