Microsoft brand strategy / positioning case study

BrandStruck
Microsoft Brand Strategy Analysis
Microsoft
ABOUT

Category:
Electronics & technology – computers, mobile phones, tablets, wearables, VR & AR devices, software; Media & entertainment – streaming services; Retail – electronics & technology stores, e-retail; Professional services – technology solutions

Owner of the brand:
Microsoft Corporation

Key competitors:
Apple, Google, SAP, IBM, Oracle

SIMILAR BRANDS
  • Apple Brand Strategy
  • Google Brand Strategy
  • IBM Brand Strategy
  • SAP Brand Strategy
  • Oracle Brand Strategy
  • Adobe Brand Strategy
  • Salesforce Brand Strategy
  • HP Brand Strategy
  • Samsung Brand Strategy
  • Xbox Brand Strategy
  • HTC Brand Strategy
  • Huawei Brand Strategy
  • LG Brand Strategy
  • Sony Brand Strategy
  • Cisco Brand Strategy
  • Honeywell Brand Strategy
  • Zoom Brand Strategy
  • Slack Brand Strategy

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