On-trend, responsibly crafted fashion for everyone.
Fashion, customer focus, responsibility, accessibility.
Trendy, contemporary, aspirational, stylish, inspirational, premium.
1. “Zara Rhuigi. Cross Country” (2023)
2. “Zara Origins. Second Edition” (2022)
3. “Woman Campaign Spring Summer 2020” (2020)
4. “Zara | Woman Campaign Fall Winter 2018″ (2018)
5. “Zara Woman Spring / Summer 2016”
“Zara is a forward-thinking force in fashion; embodying what is possible when responsibility and aspiration are accessible to all. By bringing more thoughtful style to the world, we aim to provide everyone, no matter where they are, with the inspiringly beautiful, always on-trend, responsibly crafted fashion they deserve.”
Zara used to have a popular sub-brand called Zara TRF (Trafaluc) targeting a younger audience and offering more affordable products. It was discontinued in 2020.
1. Interview with Marta Ortega Pérez, the non-executive chair of Inditex
J. Ellison, “The Zara Woman: An Exclusive Interview With Marta Ortega Pérez”, The Financial Times, Mar 2023,
2. Analysis of Zara’s strategy
M. Roll, “The Secret Of Zara’s Success: A Culture Of Customer Co-creation”, Martin Roll, Nov 2021,
3. The BBC on Zara’s founder
L. Hooker, “How Zara’s Founder Became The Richest Man In The World – For Two Days”, BBC News, Sep 2016,
4. Business Insider on Zara’s business model
A. Lutz, “This Clothing Company Whose CEO Is Richer Than Warren Buffett Is Blowing The Competition Out Of The Water”, Business Insider, Jun 2015,