Nestlé

Brand Strategy / Positioning

Category

FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water
Owner of the brand

Nestlé S.A.
Key competitors

Kellogg’s, Danone, Ferrero, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

Introduction Analysis Evidence References Similar Brands

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