Nestlé

Brand Strategy / Positioning

Category

FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water
Owner of the brand

Nestlé S.A.
Key competitors

Kellogg’s, Danone, Ferrero, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

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