Maltesers brand strategy / positioning case study

BrandStruck
Maltesers Brand Strategy Analysis
Maltesers
ABOUT

Category:
FMCG Food – confectionery and chocolate, desserts & ice creams

Owner of the brand:
Mars, Inc.

Key competitors:
 Reeses’s, Hershey’s, Smarties, Kit Kat, Cadbury

SIMILAR BRANDS
  • M&M’s Brand Strategy
  • KitKat Brand Strategy
  • Snickers Brand Strategy
  • Nestlé Brand Strategy
  • Cadbury Brand Strategy
  • Hershey’s Brand Strategy
  • Ferrero Brand Strategy
  • Oreo Brand Strategy
  • Magnum Brand Strategy
  • Ben & Jerry’s Brand Strategy
  • Häagen-Dazs Brand Strategy

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